Sharing

knowledge of individual companies and themes found in advertising, marketing and manufacturing.

The Pony Ballet

HISTORY OF DANCE The Pony Ballet The Belle of New York, 1896 The group of women who became world famous as The Pony Ballet were all trained by Professor Van Tiller at the Tiller Training School for dancing in London, making their debut on Boxing Night 1896. Legend has...

Pears’ Palace of Beauty

HISTORY OF BEAUTY The Pears' Palace of Beauty Lucy Santos, The Glamourologist 19 November 2016 If you’re anything like me, mention of soap brand Pears reminds you of the wistful words of every 80s mother with a blonde daughter – ‘Darling, you should have been Miss...

Elizabeth Arden and Victory

HISTORY OF BEAUTY Elizabeth Arden and Beauty Lucy Santos, The Glamourologist 03 November 2016 Elizabeth Arden, along with many other US cosmetic companies, changed the way they marketed their products during World War Two. Elizabeth Arden Marketing now focused on how...

Max Factor Kissing Machine

HISTORY OF MAKEUP The Max Factor Kissing Machine Lucy Santos, The Glamourologist 24 August 2016 "the world's first perfect lipstick...a lipstick that imparts a life-like red to the lips.. that is non-drying but indelible..that eliminates lipsticks lines.. and that is...

The Tweaker

HISTORY OF HEALTH AND BEAUTY The Tweaker Lucy Santos, The Glamourologist 03 November 2016 The Tweaker Photograph by The Glamourologist “Your daintiness demands arms and legs free from unsightly hairs. When you mingle with the happy summer throng at the beaches….....

Evening in Paris Perfume Bottles

HISTORY OF PERFUME EVENING IN PARIS Lucy Santos, The Glamourologist 1 June 2016   Evening in Paris, a perfume by French cosmetics, company Bourjois, was once one of the most celebrate and recognised perfumes in the world. Before Evening in Paris Bourjois had been...

Beauty Patches in the 20th Century

First popular during the Roman period and despite being mostly associated with the 17th and 18th centuries the fashion for beauty patches was revived several times in the 20th century as well. Known as Mouches or "flies" the craze for these patches was first...

The Big V

HISTORY OF BEAUTY Valentine's Day Lucy Santos, The Glamourologist 19 November 2016 In Ancient Greek Mythology they have Eros, the son of Aphrodite Goddess of Love and Beauty, and in Roman mythology he develops into Cupid, Son of Venus who is also Goddess of Love and...

The Sophisti-Cat

Max Factor introduced the Sophisti-Cat to its perfume line in the mid 1960s annoyingly as part of their Christmas gift range. She came with a small bottle of perfume - either Hypnotique, Exuberance, Primitif, Jonquille or Golden Woods - clasped between her paws and...

Revlon Sphinx Pink

Hollywood and the beauty industry have been closely tied together ever since its beginning. But the craze for Cleo in the early 1960s is something very special indeed and one of the companies who took advantage of this tie in was Revlon. Advertising Sphinx Pink as...

Marlene Dietrich on ‘Glamour Stars’

No lexicographer has yet succeeded in exactly defining the word 'glamour'. It just cropped up one day, but nobody can explain it or trace its etymology. I've often been asked about the meaning of this word and have always had to 'throw up my hands'. The greatest...

Cutex in the 1920s

Cutex was really the undisputed leader for manicure preparations in the 1920s and remained so until Revlon challenged, and ultimately became the market leader  in the mid-1930s. A woman’s nails in the 1920s said a lot about her – her hygiene, her standards and even...

Jeepers Peepers

A well known tale has it that film director D.W Griffith invented the first set of false eyelashes during the filming of Intolerance, which was released in 1916. This profile enhancing effect gave leading lady, Seena Owen, a boost and the false eyelash was born. But...

Dolly Parton and the rouge of pain

Womanhood was a difficult thing to get a grip on in those hills, unless you were a man. My sisters and I used to cling desperately to anything halfway feminine. For a long time I was a tomboy, but once I got a better idea of what it meant to be a woman, I wanted it...

Gloria Steinem on Marilyn Monroe

To men, wrote Norman Mailer, her image was “gorgeous, forgiving, humorous, compliant and tender... she would ask no price.” She was the child-woman who offered pleasure without adult challenge; a lover who neither judged nor asked anything in return. Both the roles...

Palmolive and Ancient Egypt

Palmolive was developed in 1898 by the B.J. Johnson Company and by 1900 was the worlds best selling soap. It was named after its two principle ingredients - Palm and Olive oil. By 1902 Palmolive had become known for its stylish advertising and sophisticated packaging...

The Evolution of Chanel No 5

Chanel No. 5 was born in 1920 and was originally created as a limited edition of only 100 bottles to give as holiday gifts for customers of the Chanel boutique. But first there was a guerilla marketing launch when, to celebrate the invention of the scene, Coco Chanel...

Beauty and World War Two

HISTORY OF BEAUTY Beauty in World War Two Lucy Santos, The Glamourologist 1 February 2015 After increasing in size massively during the 1920s and 1930s the beauty industry was heavily reduced in size during the period after the declaration of the Second World War in...

Wrigley’s: An Old Beauty Secret

HISTORY OF BEAUTY Wrigley's Chewing Gum: An Old Beauty Secret   Lucy Santos, The Glamourologist 4 January 2015 There are a whole raft of consumer items that claim to be the way to achieve beauty. An interesting example of this is a campaign for Wrigley’s Double...

Hathor, Goddess of Beauty

Hathor is the Ancient Egyptian goddesses who personifies the principles of love, rebirth and beauty.  She had many centers of worship but her main one were Dendera. She is often depicted as a cow goddess with horns and her traditional votive offerings, amongst others,...

Charlie by Revlon

Revlon re-animated the perfume market in 1973 with "Charlie" launching a series of adverts that had their target market - young, working women - firmly in mind. The twin signature moves of the early Charlie advertising - the model's stride and her style of dress...

Home Front Beauty: In the Kitchen

I have been doing quite a bit of reading recently on Home Front Beauty - the tips and tricks that women used during the Second World War when cosmetic products were in short supply and have had several trips to the British Library to look through old beauty books and...