Palmolive was developed in 1898 by the B.J. Johnson Company and by 1900 was the worlds best selling soap. It was named after its two principle ingredients – Palm and Olive oil.

By 1902 Palmolive had become known for its stylish advertising and sophisticated packaging and their message emphasised ingredient purity and the benefits of using their products.

In 1910 the company employed Lord & Thomas advertising agency to help them re position the brand into a luxury one that would enhance the beauty of women. This national campaign saw a series of wonderfully designed advertisements using Egyptian iconography.

Coles Phillips (1880-1927)